Promotion Marketing
Promotion is one of the market mix elements,
and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling,
advertising, sales promotion, direct marketing, and publicity.A promotional mix specifies how much
attention to pay to each of the five subcategories, and how much money to
budget for each. A promotional plan can have a wide range of objectives,
including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or
creation of a corporate image. Fundamentally, however there are
three basic objectives of promotion. These are.
- To present information to consumers as well as others.
- To increase demand.
- To differentiate a product.
There are different ways to promote a product in different
areas of media. Promoters use internet advertisement, special events,
endorsements, and newspapers to advertise their product. Many times with the
purchase of a product there is an incentive like discounts, free items, or a
contest. This is to increase the sales of a given product.
The term "promotion" is usually an "in"
expression used internally by the marketing company, but not normally to the
public or the market - phrases like "special offer" are more common. An example of a fully integrated,
long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff.
MARKETING
MANAGEMENT
Marketing
management is a business discipline which is focused on the
practical application of marketing techniques and the
management of a firm's marketing resources and activities. Rapidly emerging
forces of globalization have led firms to
market beyond the borders of their home countries, making international marketing
highly significant and an integral part of a firm's marketing strategy. Marketing
managers are often responsible for influencing the level, timing, and
composition of customer demand accepted definition of the term. In part, this
is because the role of a marketing manager can vary significantly based on a
business's size, corporate culture,
and industry
context. For example, in a large consumer products company, the marketing
manager may act as the overall general
manager of his or her assigned product. To
create an effective, cost-efficient marketing management strategy, firms must
possess a detailed, objective
understanding of their own business and the market
in which they operate. In analyzing these issues, the discipline of
marketing management often overlaps with the related discipline of strategic planning
PRESENT
TENSE
2. These elements are personal selling,
advertising, sales promotion, direct marketing, and publicity.
3. Fundamentally, however there are
three basic objectives of promotion
4. There are different ways to promote
a product in different areas of media
5. The term "promotion" is
usually an "in" expression used internally by the marketing company,
but not normally to the public or the market - phrases like "special
offeer are more common.
6. Marketing management is a business
discipline which is focused on the practical application of marketing
techniques and the management of a firm's marketing resources and activities
7. Marketing
managers are often responsible for influencing the level, timing, and
composition of customer demand accepted definition of the term
8. In
part, this is because the role of a marketing manager can vary significantly
based on a business's size, corporate
culture, and industry
context
PAST
TENSE
1. The term "promotion" is
usually an "in" expression used internally by the marketing company,
but not normally to the public or the market - phrases like "special offer" are more common.
2. Marketing
management is a business discipline which is focused on the
practical application of marketing techniques and the
management of a firm's marketing resources and activities.
3. Marketing
managers are often responsible for influencing the level, timing, and
composition of customer demand accepted definition of the term.
sumber:
http://en.wikipedia.org/wiki/Promotion_%28marketing%29
http://en.wikipedia.org/wiki/Promotion_%28marketing%29
sumber:
http://en.wikipedia.org/wiki/Promotion_%28marketing%29
http://en.wikipedia.org/wiki/Promotion_%28marketing%29
