PROMOTION (Tugas 1)

Universitas Gunadarma

Promotion Marketing

Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are.

1. To present information to consumers as well as others.
2. To increase demand.
3. To differentiate a product.

There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product.

The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offer" are more common. An example of a fully integrated, long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff.

MARKETING MANAGEMENT

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning

PRESENT TENSE

1.      Promotion is one of the market mix elements, and a term used frequently in marketing

2.      These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.

3.      Fundamentally, however there are three basic objectives of promotion

4.      There are different ways to promote a product in different areas of media

5.      The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offeer are more common.

6.      Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities

7.      Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term

8.      In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context

PAST TENSE

1.      The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offer" are more common.

2.      Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.

3.      Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term.

sumber:
http://en.wikipedia.org/wiki/Promotion_%28marketing%29
http://en.wikipedia.org/wiki/Promotion_%28marketing%29